Pay-Per-Click

Pay Only for Actual Advertisement

Quickest Way to Increase Traffic

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

Quickest Way to Increase Traffic
Thorough optimization to increase rank.
Landing page design and integration.

Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.

Our Process

Our comprehensive SEO strategy ensures increase in ranking in different search engines.

Strategy

A PPC campaign is a well-defined advertising strategy that sets out to achieve a specific goal, known as a conversion. The most common conversion goals include generating more leads and getting customers to make a purchase. Advertisers must select keywords – user search queries – and create ads with these keywords to ensure their ads perform well in search engine results pages. Your ad can show on the search network when someone searches for terms that are similar to your products and services. You can set up a PPC campaign on advertising platforms, using these dedicated systems to create, publish, and promote your ads to a specific target audience. The main platforms for PPC marketing are Google and Bing.

Optimization

Update your keywords list regularly. When you put out your first PPC campaign, you most likely had several keywords to cover. Because you pay a certain amount per keyword, We review the performance of each one, then remove those keywords that aren’t performing as well. We can divert your budget for those under-performing keywords for new keywords or to increase your budget for your better-performing ones.

Content

An accessible website is one that’s easy for visitors to read through and browse. Most of these have to do with design, such as using the right fonts, breaking up longer paragraphs, and using different content formats like images and videos wherever relevant.

Reporting

A PPC report is exactly what it sounds like. It’s a report that is used to demonstrate the results of our PPC campaign.

This is done by taking a look at some key metrics that can help to show how effective our PPC campaign has been. By examining these metrics we can see how well the PPC campaign is meeting our goals and what we can do to improve it. For a PPC report to be of any use, however, it needs to be well structured and use the correct metrics.

Pay Only for Actual Advertisement

Quickest Way to Increase Traffic

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Our Process

Strategy

Optimization

Content

Reporting

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